Consumer behaviour towards soft drinks

As students of marketing, one will be more concerned with the study of the consumer behaviour. Consumer behaviour involves services and ideas as well as tangible products. On the other side, marketers have observed that the choice empowered cannot be taken for granted.

Below the line marketing activities, fast distribution system and more sophisticated consumer research.

standardised questionnaire on consumer buying behaviour

Most of the consumer were found in age group years with And How often do they use them? Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Thus the priority will be to develop a new paradigm to tackle the emerging challenges at the market place.

Our brain attempts to make sense out of the stimuli to which we are exposed. Understanding these issues helps us adapt our strategies by taking the consumer into consideration.

Several factors influence the extent to which stimuli will be noticed. What people looks for in these products?

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Consumer behavior toward soft drinks