Case study of amul products for bcg group

If you truly understand WHAT a business does, then you may produce the very best solution for this company.

story of amul

And in fact, Amul chocolates are question marks because they have very low market share in a growing market. Ideally, you will employ your cash cows to create passive gains for your small business.

So any new entry of competitors who provides lesser price or greater quality will be threats. As aforementioned, the very same elements will influence various companies in various ways.

Number of dogs in the company should be minimized. The reason Amul is such a strong brand is because of the marketing mix of Amul. One particularly intriguing trend on the case management front is that lots of industry products are beginning to offer case management and business process management capabilities as a piece of the exact same tooling, vs.

learnings from amul case study

To avoid these Amul have to enrich the quality factor better than these substitutes. It looks at the value proposition. An excellent case must be innovative in the business of study. This is because Amul is not only present in Ice cream, but also in Milk, Butter, Cheese and other such products.

Amul international business

Though it can be debated that traditionally Amul has never used icons to brand its products but then Amul is trying to diversify in a different segment for products mix. From this stage the product became star then cash cows and then dogs. It is not a weakness but rather a constant challenge for Amul. Market basket analysis could possibly be regarded as a conventional tool of information analysis in the retail. Encourages to firm more Weaknesses: 1. Education level is also increasing in India; the demographic composition of India is also a n important factor in social environment. The model will help to analyze certain pursuits which help to make value and competitive benefit. Hence one of the main environmental things that the business should consider while making its decision concerning the marketing is the competition level on the market for which the organization is taking the marketing decisions. At the beginning Polson the sole trader acted unethical practice of purchasing the milk from the farmers in cheaper rate. Thus, in the marketing strategy of Amul, distribution is another strength of the brand. Make certain that you have studied the current market and have a well-planned strategy to create your idea successful. A wonderful case must be revolutionary in the business of study. This is because Amul is not only present in Ice cream, but also in Milk, Butter, Cheese and other such products. Then you ought to think of ideas how to make it even more costly to imitate.

In 12 the turnover was 11, crore.

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(DOC) BUSINESS ENVIRONMENT AND STRATEGIC MANAGEMENT