Burberry mission

We have designed an ambitious Inspired People agenda to deliver this goal, with work focused on leadership; culture and engagement; talent and capabilities; ways of working; and responsibility. The strategy will be supported by both an employee council focused on raising awareness globally and fostering a culture of belonging, as well as an external advisory board.

We are also expanding our scholarship programme, which supports students who would not otherwise have the financial resources to attend top fashion schools, and offer one-year placements post- graduation to provide valuable work experience.

Burberry logo

At our London headquarters, 60 different nationalities are represented. The Foundation Vision Funding priorities How we work Charity Partners Established in , the Burberry brand is anchored in the integrity of its coats, founded when Thomas Burberry invented gabardine and synonymous with aviators, cartographers and mountain climbers; passionate adventurers who wore Burberry while pushing the boundaries of human experience. We are also rationalising our non-luxury wholesale and retail doors. The Burberry Foundation recognises the nature of exploration has changed, however the challenges young people face today are no less daunting than the South Pole was a century ago. We have designed an ambitious Inspired People agenda to deliver this goal, with work focused on leadership; culture and engagement; talent and capabilities; ways of working; and responsibility. Diversity With respect to our senior women, we are proud to have the highest representation of women in Executive Committee and direct report positions We are also growing and strengthening our digital partnerships. We are improving our omnichannel experience to enable more flexibility around payment and delivery options as well as seamless switching between physical and digital channels. We are also expanding our scholarship programme, which supports students who would not otherwise have the financial resources to attend top fashion schools, and offer one-year placements post- graduation to provide valuable work experience.

We continue to focus on evolving strategies for recruiting and developing key talent within the business in a way which promotes our cultural values.

Culture At Burberry, we have always sought to build a culture that is diverse, open and inclusive and one where all perspectives are valued.

Burberry pricing strategy

Culture At Burberry, we have always sought to build a culture that is diverse, open and inclusive and one where all perspectives are valued. The strategy will be supported by both an employee council focused on raising awareness globally and fostering a culture of belonging, as well as an external advisory board. DIGITAL We are finding new and exciting ways to engage customers by displaying highly curated product assortments and personalised stories and editorialising our website. These challenges can and do include: an education well beyond primary school years; excellent language and communication skills; technological and cultural fluency; capacity to build professional relationships; and the ability to make difficult decisions and locate trustworthy mentors who can help develop professional careers and meaningful lives Just as Burberry has clothed and encouraged past adventurers, the Burberry Foundation will support the creative spirit and ambition of young people today by helping them navigate the uncertain terrain of their age, and the complex world in which we live. We are improving our omnichannel experience to enable more flexibility around payment and delivery options as well as seamless switching between physical and digital channels. The programme is grounded in the Burberry Behaviours, which were launched in and underpin the way we work. We are committed to delivering training for all managers on how to build an inclusive environment, as well as unconscious bias training for all employees. This was recognised in the Hampton Alexander Review where Burberry was named the top performer. To further strengthen the capability of our leadership population and accelerate delivery of our strategy, we have launched our new Leadership Development Programme, delivered over nine months and including feedback, tailored coaching and support, and an intensive three-day gathering of global leaders. The Foundation Vision Funding priorities How we work Charity Partners Established in , the Burberry brand is anchored in the integrity of its coats, founded when Thomas Burberry invented gabardine and synonymous with aviators, cartographers and mountain climbers; passionate adventurers who wore Burberry while pushing the boundaries of human experience. Our progress included the development of our product calendar to deliver frequent newness, the evolution of our leather goods strategy, and our commitment to going fur-free. Diversity With respect to our senior women, we are proud to have the highest representation of women in Executive Committee and direct report positions We continue to focus on evolving strategies for recruiting and developing key talent within the business in a way which promotes our cultural values. We are also expanding our scholarship programme, which supports students who would not otherwise have the financial resources to attend top fashion schools, and offer one-year placements post- graduation to provide valuable work experience.

Diversity With respect to our senior women, we are proud to have the highest representation of women in Executive Committee and direct report positions This was recognised in the Hampton Alexander Review where Burberry was named the top performer. To further strengthen the capability of our leadership population and accelerate delivery of our strategy, we have launched our new Leadership Development Programme, delivered over nine months and including feedback, tailored coaching and support, and an intensive three-day gathering of global leaders.

Burberry mission statement 2018

The Burberry Leaders group, made up of our most senior employees globally, is responsible for galvanising the organisation and delivering our strategic goals. We are improving our omnichannel experience to enable more flexibility around payment and delivery options as well as seamless switching between physical and digital channels. Culture At Burberry, we have always sought to build a culture that is diverse, open and inclusive and one where all perspectives are valued. DIGITAL We are finding new and exciting ways to engage customers by displaying highly curated product assortments and personalised stories and editorialising our website. The Foundation Vision Funding priorities How we work Charity Partners Established in , the Burberry brand is anchored in the integrity of its coats, founded when Thomas Burberry invented gabardine and synonymous with aviators, cartographers and mountain climbers; passionate adventurers who wore Burberry while pushing the boundaries of human experience. To further strengthen the capability of our leadership population and accelerate delivery of our strategy, we have launched our new Leadership Development Programme, delivered over nine months and including feedback, tailored coaching and support, and an intensive three-day gathering of global leaders. Our annual Global Icon Awards celebrate the employees who best bring to life these behaviours day to day. We are committed to delivering training for all managers on how to build an inclusive environment, as well as unconscious bias training for all employees. To ensure the in-store Burberry experience reflects our vision for the brand, a refurbishment programme for our retail stores is underway and we are enhancing our level of customer service. Leadership We are focused on building capability and driving engagement.

We are committed to delivering training for all managers on how to build an inclusive environment, as well as unconscious bias training for all employees. Leadership We are focused on building capability and driving engagement. The Burberry Foundation recognises the nature of exploration has changed, however the challenges young people face today are no less daunting than the South Pole was a century ago.

burberry history

We are also rationalising our non-luxury wholesale and retail doors. To ensure the in-store Burberry experience reflects our vision for the brand, a refurbishment programme for our retail stores is underway and we are enhancing our level of customer service.

Burberry mission

The Burberry Foundation recognises the nature of exploration has changed, however the challenges young people face today are no less daunting than the South Pole was a century ago. We have designed an ambitious Inspired People agenda to deliver this goal, with work focused on leadership; culture and engagement; talent and capabilities; ways of working; and responsibility. Leadership We are focused on building capability and driving engagement. We continue to focus on evolving strategies for recruiting and developing key talent within the business in a way which promotes our cultural values. To further strengthen the capability of our leadership population and accelerate delivery of our strategy, we have launched our new Leadership Development Programme, delivered over nine months and including feedback, tailored coaching and support, and an intensive three-day gathering of global leaders. We are also rationalising our non-luxury wholesale and retail doors. The Foundation Vision Funding priorities How we work Charity Partners Established in , the Burberry brand is anchored in the integrity of its coats, founded when Thomas Burberry invented gabardine and synonymous with aviators, cartographers and mountain climbers; passionate adventurers who wore Burberry while pushing the boundaries of human experience. The strategy will be supported by both an employee council focused on raising awareness globally and fostering a culture of belonging, as well as an external advisory board. DIGITAL We are finding new and exciting ways to engage customers by displaying highly curated product assortments and personalised stories and editorialising our website. The Burberry Leaders group, made up of our most senior employees globally, is responsible for galvanising the organisation and delivering our strategic goals. We prioritise deepening capability in the areas most critical to delivering our strategy. We are also growing and strengthening our digital partnerships. Culture At Burberry, we have always sought to build a culture that is diverse, open and inclusive and one where all perspectives are valued.

We prioritise deepening capability in the areas most critical to delivering our strategy. Our progress included the development of our product calendar to deliver frequent newness, the evolution of our leather goods strategy, and our commitment to going fur-free.

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Burberry : Chapter #1 History and Mission Statement